[{"data":1,"prerenderedAt":130},["ShallowReactive",2],{"sanity-JzR-7mLXPqi3jKTz7B6EAr4Rnhv2IlX9YiclPX4S97I":3},{"data":4,"sourceMap":66},{"_id":5,"bottomLine":6,"dateModified":7,"forYouIf":8,"heroImage":14,"lead":19,"overview":20,"publishedAt":21,"resourceType":22,"slug":23,"stats":24,"thumbnail":37,"title":40,"whatsInside":41},"11e76117-12e7-496c-ba2d-c897af578beb","The customer experience stays human — brand, story, service, judgment. The operations become agentic.\n\nMost retailers sit between Invisible and Findable — discoverable by accident, actionable by nobody. Getting to Stage 3 isn't a replatform. It's one live data layer and a few well-chosen agents.\n\nScore your stage. Then close the gap.\n\nInstant download. No sales call required.","2026-07-15T13:56:09Z",[9,10,11,12,13],"You don't know how often AI assistants recommend your brand — or whether they even can","Your product data is scattered across ERP, e-shop, spreadsheets, and supplier inboxes, and every operation is still manual","You've invested in AI on the customer-facing side, but never touched the back-office work that's quietly costing you margin","\"Agentic commerce\" came up in a leadership meeting, and nobody in the room could say where your business actually stands","You want a number, not a vibe, before deciding what to fix first",{"_type":15,"asset":16},"image",{"_ref":17,"_type":18},"image-71db26daeb66cb69f5f47e15d96824be1401a16d-1160x530-jpg","reference","Agentic commerce isn't one shift — it's two. AI agents are arriving on both sides of the transaction. Most retailers are ready for neither.","This is a practical guide to what happens when AI shops and sells — how buyer-side agents decide who gets found, how seller-side agents run the operations behind the catalog, and where your business actually sits on the readiness curve. Includes an 8-question self-assessment to score yourself. No fluff. Just the shift and what to do about it.","2026-07-15T12:49:26.916Z","Whitepaper","the-agentic-commerce-field-guide",[25,29,33],{"_key":26,"label":27,"value":28},"db2588e9f2a6","agent-driven web traffic growth in nine months · 2026 agentic-commerce reporting","+1,300%",{"_key":30,"label":31,"value":32},"246b270369b0","agentic-commerce opportunity by 2030 · McKinsey","$3–5T",{"_key":34,"label":35,"value":36},"272753848583","of shopping queries where the retailer didn't appear in the AI answer","55.8%",{"_type":15,"asset":38},{"_ref":39,"_type":18},"image-e6c6a381dae885e54b36f389b8d1ec07732eac37-2304x1536-jpg","The Agentic Commerce Field Guide",[42,46,50,54,58,62],{"_key":43,"icon":44,"text":45},"cfeaae0ae0c0","bot","Why commerce is becoming machine-to-machine — and why readiness for one side of the transaction is a half-built bridge",{"_key":47,"icon":48,"text":49},"a6891961d48d","shopping-basket","Side one: when AI shops — the shelf you can't merchandise, and why buyer-agents skip retailers with thin, inconsistent data",{"_key":51,"icon":52,"text":53},"e2b3638ee008","settings","Side two: when AI sells — where seller-side agents quietly recover margin in pricing, enrichment, listing, and marketplace sync",{"_key":55,"icon":56,"text":57},"df46db95d88c","chart-spline","The Agentic Commerce Readiness Curve — the four-stage framework (Invisible → Findable → Actionable → Autonomous) that shows exactly where you stand",{"_key":59,"icon":60,"text":61},"1adf31c9ee14","plug","How the data layer works in practice — one live source of truth, exposed to any AI assistant through a single MCP token",{"_key":63,"icon":64,"text":65},"453b8524cecc","file-pen-line","The 8-question self-assessment — score yourself on both sides and find your stage, with the single highest-leverage move for each",{"documents":67,"paths":70,"mappings":85},[68],{"_id":5,"_type":69},"resource",[71,72,73,74,75,76,77,78,79,80,81,82,83,84],"$['_id']","$['_updatedAt']","$['bottomLine']","$['forYouIf']","$['heroImage']","$['lead']","$['overview']","$['publishedAt']","$['resourceType']","$['slug']['current']","$['stats']","$['thumbnail']","$['title']","$['whatsInside']",{"$['_id']":86,"$['bottomLine']":91,"$['dateModified']":94,"$['forYouIf']":97,"$['heroImage']":100,"$['lead']":103,"$['overview']":106,"$['publishedAt']":109,"$['resourceType']":112,"$['slug']":115,"$['stats']":118,"$['thumbnail']":121,"$['title']":124,"$['whatsInside']":127},{"source":87,"type":90},{"document":88,"path":88,"type":89},0,"documentValue","value",{"source":92,"type":90},{"document":88,"path":93,"type":89},2,{"source":95,"type":90},{"document":88,"path":96,"type":89},1,{"source":98,"type":90},{"document":88,"path":99,"type":89},3,{"source":101,"type":90},{"document":88,"path":102,"type":89},4,{"source":104,"type":90},{"document":88,"path":105,"type":89},5,{"source":107,"type":90},{"document":88,"path":108,"type":89},6,{"source":110,"type":90},{"document":88,"path":111,"type":89},7,{"source":113,"type":90},{"document":88,"path":114,"type":89},8,{"source":116,"type":90},{"document":88,"path":117,"type":89},9,{"source":119,"type":90},{"document":88,"path":120,"type":89},10,{"source":122,"type":90},{"document":88,"path":123,"type":89},11,{"source":125,"type":90},{"document":88,"path":126,"type":89},12,{"source":128,"type":90},{"document":88,"path":129,"type":89},13,1788274975950]